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All logos of Worcester State University, including Lancer Athletics logos, are controlled under a licensing program administered by Strategic Marketing Affiliates. In order to ensure high-quality and consistency in branding, the Worcester State University Marketing Division recommends that any vendor creating merchandise/promotional items bearing any Worcester State University logo should be an approved licensee through SMA. If you have questions about the University logos, please contact:Worcester State University Marketingmarketing@worcester.edu 508-929-8618 If you need the Worcester State University Lancer Athletics logo, please contact our Athletics Department at 508-929-8034.
Worcester State University’s current marketing and branding promotes our reputation for academic excellence and portrays us as a liberal arts and sciences university on the move: academic programs and experiences that are rigorous and relevant for our students, and an evolving campus. The Worcester State University Marketing Division provides a variety of resources to external audiences such as media outlets as well as the University community to encourage campus-wide participation. The University logo is available to download for your print or digital publication. Information and instructions on Worcester State University logos, colors, fonts and more are available in the official identity guidelines manual.