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Worcester State University

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Office of Marketing

 

Our team of professionals works with our campus clients to promote Worcester State University as a distinguished public university. We provide integrated marketing campaigns that include strategic brainstorming, editorial content, and creative services for the University's website, publications, advertising, digital marketing, and social media. Our goal is for each campaign to reflect the highest quality and Worcester State’s pride while communicating our story in an engaging and visual manner.

Our office is located in Room 212 of the Shaughnessy
Administration Building.

 

Submit a marketing request.


Tara Probeck
Executive Director of Marketing

Areas of expertise: marketing strategy, creative direction, design, photography art direction, video script and direction, marketing messaging and project management. Tara's campus clients include: Admissions, Graduate and Continuing Education, University Initiatives and will provide high-level messaging, creative and strategy support for all university clients.

508-929-8371
tara.probeck@worcester.edu

Kimberly Brothers-Caisse
Primary Role: Marketing Content Manager

Areas of Expertise: writing, editing, website and print collateral content creation, project management and marketing strategy. Kim's campus clients include: Centers and Institutes, Academic Success, and the School of Humanities and Social Sciences.

508-929-8428

kbrotherscaisse@worcester.edu

Rebecca DesRoches
Primary Role: Social Media and Branding Manager

Areas of expertise: digital and social media, email blasts, enewsletters, university branding and guidelines, promotional items, design and creative direction, project management and marketing strategy. Becky's campus clients include: Student Affairs, Diversity, the School of Education, Health, and Natural Sciences.

508-929-8727
rebecca.desroches@worcester.edu

Steven White
Primary Role: Website Project Manager

Areas of Expertise: digital media and marketing strategy, website development, social media, Google analytics, SEO, and project management. Steve's campus clients include: Alumni/Advancement, Athletics, and Administration and Finance.

508-929-8854
swhite@worcester.edu

Golda Guella
Primary Role: Marketing Office Support

508-929-8018
golda.guella@worcester.edu

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Phone: 508-929-8000