Skip to main content
  • About
  • Library
  • News
  • Events
  • Directory
Apply Give
WSU Logo against a transparent background
  • Academics
      Solving real-world challenges.
      Academics
    • Program Finder
    • Schools & Departments
    • Provost’s Office
    • Continuing Education
    • Graduate School
    • Additional Learning Opportunities
    • Academic Resources
    • Centers & Institutes
    • Research
    • Grants
    • Academic Convocation
  • Admissions & Aid
      Innovative real world solutions.
      Admissions & Aid
    • Apply to Worcester State
    • Undergraduate Admissions
    • International Applicants
    • Graduate Admissions
    • Tuition & Financial Aid
    • Visit
    • Request Information
  • Campus Life
      Discover #WooLife
      Campus Life
    • Athletics
    • Bookstore
    • Commuter Services
    • Diversity Inclusion & Equal Opportunity
    • Housing & Dining
    • Information Technology
    • Leadership Opportunities
    • Clubs & Organizations
    • Student Involvement
    • Student Services
    • Sustainability
    • Title IX
    • University Events
    • University Police
    • Discover Worcester
  • Community Impact
      Make an impact in the community.
      Community Impact
    • Global Outreach
    • Local Resources
    • For Business
    • Binienda Center for Civic Engagement
    • Urban Action Institute
    • Latino Education Institute
    • Speech-Language-Hearing Center
    • Worcester Art Museum Partnership
    • Worcester Center for Crafts
  • Alumni & Giving
      How will you take the lead?
      Alumni & Giving
    • Alumni News
    • Giving to Worcester State
    • Scholarships
    • Meet Our Donors
    • Alumni Events
    • Worcester State Magazine
    • Request a Transcript
    • Get Involved
  • Academic Calendar
  • OneCard
  • Registrar
  • Bookstore
  • Housing
  • Tuition
  • Financial Aid
  • Transcript
  • FAFSA
  • Counseling Services
  • Academics
      Solving real-world challenges.
      Academics
    • Program Finder
    • Schools & Departments
    • Provost’s Office
    • Continuing Education
    • Graduate School
    • Additional Learning Opportunities
    • Academic Resources
    • Centers & Institutes
    • Research
    • Grants
    • Academic Convocation
  • Admissions & Aid
      Innovative real world solutions.
      Admissions & Aid
    • Apply to Worcester State
    • Undergraduate Admissions
    • International Applicants
    • Graduate Admissions
    • Tuition & Financial Aid
    • Visit
    • Request Information
  • Campus Life
      Discover #WooLife
      Campus Life
    • Athletics
    • Bookstore
    • Commuter Services
    • Diversity Inclusion & Equal Opportunity
    • Housing & Dining
    • Information Technology
    • Leadership Opportunities
    • Clubs & Organizations
    • Student Involvement
    • Student Services
    • Sustainability
    • Title IX
    • University Events
    • University Police
    • Discover Worcester
  • Community Impact
      Make an impact in the community.
      Community Impact
    • Global Outreach
    • Local Resources
    • For Business
    • Binienda Center for Civic Engagement
    • Urban Action Institute
    • Latino Education Institute
    • Speech-Language-Hearing Center
    • Worcester Art Museum Partnership
    • Worcester Center for Crafts
  • Alumni & Giving
      How will you take the lead?
      Alumni & Giving
    • Alumni News
    • Giving to Worcester State
    • Scholarships
    • Meet Our Donors
    • Alumni Events
    • Worcester State Magazine
    • Request a Transcript
    • Get Involved
  • Current Students
  • Faculty & Staff
  • Parents & Families
  • Alumni & Friends
  • Academics
    • Program Finder
    • Schools & Departments
    • Provost’s Office
    • Continuing Education
    • Graduate School
    • Additional Learning Opportunities
    • Academic Resources
    • Centers & Institutes
    • Research
    • Grants
    • Academic Convocation
  • Admissions & Aid
    • Apply to Worcester State
    • Undergraduate Admissions
    • International Applicants
    • Graduate Admissions
    • Tuition & Financial Aid
    • Visit
    • Request Information
  • Campus Life
    • Athletics
    • Bookstore
    • Commuter Services
    • Diversity Inclusion & Equal Opportunity
    • Housing & Dining
    • Information Technology
    • Leadership Opportunities
    • Clubs & Organizations
    • Student Involvement
    • Student Services
    • Sustainability
    • Title IX
    • University Events
    • University Police
    • Discover Worcester
  • Community Impact
    • Global Outreach
    • Local Resources
    • For Business
    • Binienda Center for Civic Engagement
    • Urban Action Institute
    • Latino Education Institute
    • Speech-Language-Hearing Center
    • Worcester Art Museum Partnership
    • Worcester Center for Crafts
  • Alumni & Giving
    • Alumni News
    • Giving to Worcester State
    • Scholarships
    • Meet Our Donors
    • Alumni Events
    • Worcester State Magazine
    • Request a Transcript
    • Get Involved
  • About
  • Library
  • News
  • Events
  • Directory
  • MyWooState
    • Blackboard
    • Gmail
    • Web Advisor
    • Self-Service
Apply Give
WSU Logo against a transparent background WSU Logo in white text against a transparent background
[...] About University Communications
Identity & Brand Guidelines

Identity & Brand Guidelines


Worcester State University Brand and Logo
IN THIS SECTION
  • University Branding & Logos
Contact Us
Office of Communications and Marketing
Shaughnessy Administration Building
Suite A-258
wsumarcom@worcester.edu
508-929-8492

Worcester State University’s current marketing and branding promotes Worcester State’s reputation for academic excellence and portrays Worcester State as a liberal arts and sciences university on the move: academic programs and experiences that are rigorous and relevant for the students, and an evolving campus. The Worcester State University Marketing Division provides a variety of resources to external audiences such as media outlets as well as the University community to encourage campus-wide participation.

The University logo is available to download for your print or digital publication. Information and instructions on Worcester State University logos, colors, fonts and more are available in the official identity guidelines manual.

 

Information for Vendors

All logos of Worcester State University, including Lancer Athletics logos, are controlled under a licensing program administered by Learfield Licensing. In order to ensure high-quality and consistency in branding, the Worcester State University Marketing team recommends that any vendor creating merchandise/promotional items bearing any Worcester State University logo should be an approved licensee through Learfield.

If you have questions about the University logos, please contact:
Worcester State University Marketing
marketing@worcester.edu
508-929-8618

If you need the Worcester State University Lancer Athletics logo, please contact the Athletics Department at 508-929-8034.

Related Links

Title IX
City of Worcester
Community Impact
Cultural Affiliations
Higher Ed. Consortium of Central Mass.
Worcester Living
You Are Welcome Here
Contact Us
Office of Communications and Marketing
Shaughnessy Administration Building
Suite A-258
wsumarcom@worcester.edu
508-929-8492
WSU Logo in white text against a transparent background
486 Chandler St,
Worcester, MA 01602
508-929-8000
Quicklinks
  • Academics
  • Admissions & Aid
  • Campus Life
  • Community Impact
  • Alumni & Giving
Helpful Links
  • Bookstore
  • Careers
  • Directions
  • Emergency Info
  • Administrative Offices
  • Campus Map
  • Transcript Requests
Connect with us on Social Media
CONTACT US
Copyright © 2023 Worcester State University
  • Student Consumer Information
  • Campus Accessibility
  • Privacy Policy
  • Public Records Requests