Worcester State University’s current marketing and branding promotes Worcester State’s reputation for academic excellence and portrays Worcester State as a liberal arts and sciences university on the move: academic programs and experiences that are rigorous and relevant for the students, and an evolving campus. The Worcester State University Marketing Division provides a variety of resources to external audiences such as media outlets as well as the University community to encourage campus-wide participation.
The University logo is available to download for your print or digital publication. Information and instructions on Worcester State University logos, colors, fonts and more are available in the official identity guidelines manual.
All logos of Worcester State University, including Lancer Athletics logos, are controlled under a licensing program administered by Learfield Licensing. In order to ensure high-quality and consistency in branding, the Worcester State University Marketing team recommends that any vendor creating merchandise/promotional items bearing any Worcester State University logo should be an approved licensee through Learfield.
If you have questions about the University logos, please contact: Worcester State University Marketing marketing@worcester.edu 508-929-8492
If you need the Worcester State University Lancer Athletics logo, please contact the Athletics Department at 508-929-8034.
