Campus Communications

  • University Branding & Logos

    The following identity guidelines have been developed to give materials associated with Worcester State University a consistent, readily identifiable look. Refer to these guidelines when developing any materials intended for an internal (on campus) or external (off campus) audience.

    * The Worcester State University Brand Standards Manual is periodically reviewed and updated (with a revision date provided on the cover).

    Please contact the Office of Communications and Marketing with questions about the correct use of logo files or for access to official vector-based University logos.

    Downloadable Logos


  • Primary Logo

    The primary Worcester State University logo is approved for university communications, advertisements, promotional and branded merchandise.

  • Secondary Logo

    The secondary logo is approved for use on general communications that contain a solid field of color (typically blue) or in cases when the logo is placed over photography.

  • Stationery Logo

    The stationery logo is reserved for use on stationery and very select printed University communications. Please use the primary and secondary logos for all other purposes.

  • Newsprint Logo

    The newsprint logo should be reserved for use on black and white print documents only.

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    Note: These rasterized logos files are intended for use in on-campus printing. The JPEG format logos feature an opaque white background, while PNG format logos offer full background transparency. Vector-based versions of these files are available upon request from marketing@worcester.edu.