[...] About Communications and Marketing
What We Do

What We Do

Office of Communications and Marketing

Our Work

The Worcester State Office of Communications and Marketing is responsible for promoting the university’s brand, programs, and values to prospective students, parents, alumni, and the broader community. We develop and execute strategic marketing campaigns and communications plans that highlight academic offerings, campus life, and unique opportunities, such as research projects and extracurricular activities. Our office utilizes various channels, including social media, news site, and print materials, to engage target audiences, foster a positive image of the university, and support enrollment efforts.

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Three students sitting outdoors on a university campus, engaging in conversation. Text reads "Campus Life" and includes links to campus resources.

Online

Worcester.edu

The Worcester State University website serves as a comprehensive digital resource for prospective and current students, faculty, and the community. It features a clean, user-friendly design that highlights the university’s academic programs, campus resources, and vibrant student life and provides easy access to information about admissions, financial aid, and student services. The website effectively communicates the institution's commitment to education, diversity, and community engagement, making it an essential tool for connecting with our audiences.
Worcester State Website
A woman stands beside a display board featuring a poster titled "Food Allergy Preparedness: Using Technology to Enhance Awareness.

Online

University News

The university news site is a dynamic platform that shares information about the latest announcements, events, and achievements of the university community. As such, it plays a crucial role in fostering a sense of connection and pride among all stakeholders associated with the university.
Worcester State News
Cover of Worcester State magazine's 150th anniversary issue, featuring an illustration of campus gates, diverse people, trees, and flags under a bright sky.

Print and Online

Worcester State Magazine

The Worcester State University alumni magazine keeps alumni connected to their alma mater and to each other. Featuring compelling articles that spotlight alumni achievements, notable faculty contributions, and significant university developments, the magazine serves as a bridge between the past and present.
Worcester State Magazine
A student smiles at a laptop. Text reads, "Transfer to Worcester State. Believe. Belong. Be More." Worcester State University logo is visible.

Print

Brochures

Our undergraduate brochures are expertly crafted marketing tools designed to attract and inform prospective students about the diverse academic and extracurricular opportunities available at the institution. By effectively combining engaging visuals and informative content, the undergraduate brochures aim to inspire students to explore their potential and consider Worcester State University as their future academic home.
Undergraduate Brochure
Text on screen: "MajorPlus at Worcester State University" with university logo in the bottom right corner.

Online

Videos

Recruitment videos serve as dynamic visual representations of campus life, academic offerings, and community engagement. From showcasing campus facilities to illustrating our diverse student body, these videos effectively communicate the university’s values and mission.
Undergraduate Recruitment Video
A collage of nine images featuring sports events, a ferris wheel, cheerleaders, and a crowd at Worcester State University in October.

Online

Social Media

The university’s social media channels connect the campus community, prospective students, parents, and alumni and highlight the dynamic campus atmosphere and showcase the rich experiences available to students. Using Facebook, Instagram, TikTok, YouTube, and Threads, the university shares a diverse array of content, including updates on events, academic achievements, and student stories.
Worcester State Instagram

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