[...] About Communications and Marketing
Logos, Brand and Identity

Logos, Brand and Identity

Office of Communications and Marketing
IN THIS SECTION

Branding at Worcester State

The Branding Team at Worcester State is dedicated to crafting a cohesive and compelling brand identity that reflects the institution’s values, mission, and vision. Our team ensures that the university’s visual and verbal communications resonate with diverse audiences, from prospective students and alumni to faculty and community partners. By maintaining consistency across all platforms and materials, we help build a strong, recognizable presence that reinforces the university’s reputation and impact.

Visual Identity Guidelines

Branding Resources

The following identity guidelines have been developed to give materials associated with Worcester State University a consistent, readily identifiable look. Refer to these guidelines when developing any materials intended for an internal (on campus) or external (off campus) audience.
Worcester State Logo
Athletics Brand Standards
Download
150th Anniversary Logo Suite
150th Anniversary Visual Identity Guidelines

Branded Templates

Additional Resources

Meet the Team

A woman with long hair, wearing a red blazer and black top, smiles in an outdoor setting with buildings in the background.
Tania Delehanty
Assistant Director
508-929-8428
214

Department: Communications and Marketing

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