In Worcester State’s Executive Certificate in Marketing program, you will learn how to critically evaluate key frameworks used in marketing management, conduct effective market research, and apply key marketing theories to solve marketing problems. You will also prepare to be a leader and decision maker by learning to identify marketing opportunities and prioritize appropriate marketing strategies.
In addition, the credits you earn in this program can be applied to the Master of Science in Management at Worcester State.
Complete the following undergraduate marketing courses: Principles of Marketing and Marketing Research.
Have three or more years of experience in a marketing-related job role. Application decision will be made by the graduate coordinator in consultation with a department graduate advisory board based on a letter of recommendation and the role description.
If the applicant has not taken a marketing class in their undergraduate program, they must complete the undergraduate prerequisites outlined in Option 1. In addition, they will be required to complete graduate-level BA912 Marketing Management.
