Scholarship Applications Now Being Accepted

Applications for Worcester State University’s donor-funded scholarships are now being accepted. Get auto-matched to all eligible scholarships for the 2023-24 academic year with one application. Get started…

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[...] About University Communications Identity & Brand Guidelines
University Branding & Logos

University Branding & Logos


IN THIS SECTION
  • Identity & Brand Guidelines
    • University Branding & Logos
  • Publications
  • Media Inquiries
Contact Us
Office of Communications and Marketing
Shaughnessy Administration Building
Suite A-258
wsumarcom@worcester.edu
508-929-8492

Branding Guidelines

The following identity guidelines have been developed to give materials associated with Worcester State University a consistent, readily identifiable look. Refer to these guidelines when developing any materials intended for an internal (on campus) or external (off campus) audience.

Worcester State University Brand Standards

Worcester State University Brand Standards “Pocket Guide”
Worcester State University Brand Standards Manual (comprehensive version)

Worcester State University Athletics Brand Standards

Worcester State University Athletics Brand Standards Manual

Note: The Worcester State University Brand Standards Manuals are periodically reviewed and updated (with a revision date provided on the cover).

Downloadable Logos

Please contact the Office of Communications and Marketing with questions about the correct use of logo files or for access to official vector-based University logos.

Primary Logo

The primary Worcester State University logo is approved for university communications, advertisements, promotional and branded merchandise, when used with a white background.

Worcester State University Seal (horizontal, blue)
Download as PNG
Worcester State University Seal (vertical, blue)
Download as PNG

Secondary Logo

The secondary logo is approved for use on general communications that contain a solid field of color (typically blue) or in cases when the logo is placed over photography.

Worcester State University Seal (horizontal, white)
Download as PNG
Worcester State University Seal (vertical, white)
Download as PNG

Stationery Logo

The stationery logo is reserved for use on stationery and very select printed University communications. Please use the primary and secondary logos for all other purposes.

Worcester State University Seal (horizontal, two-color)
Download as PNG
Worcester State University Seal (vertical, two-color)
Download as PNG

Newsprint Logo

The newsprint logo should be reserved for use on black and white print documents only.

Worcester State University Seal (horizontal, black)
Download as PNG
Worcester State University Seal (vertical, black)
Download as PNG

Note: These rasterized logos files are intended for use in on-campus printing, made available in PNG format with full background transparency. Vector-based versions of these files are available upon request from marketing@worcester.edu.

Contact Us
Office of Communications and Marketing
Shaughnessy Administration Building
Suite A-258
wsumarcom@worcester.edu
508-929-8492
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486 Chandler St,
Worcester, MA 01602
508-929-8000
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